Juicebox

From there we built the full brand strategy: positioning, purpose, personality and tone of voice. Juicebox became a brand that is natural, friendly and a little playful. Serious about what goes in the bottle, never serious about itself.

The new wordmark keeps things simple and bold, with one twist: a hand-drawn script “u” at its heart. It brings warmth and personality to the logo, and it works on its own as a signature across cups, bottles and packaging.

A deep green and a bright lime give the brand its energy. The deep green grounds it, and the lime brings the freshness you can almost taste. Together they make Juicebox easy to spot on a shelf, on a street corner or on a phone screen.

Juicebox delivers across the neighbourhood, so we gave it a face to match. A retro, hand-drawn mascot carries a crate of fresh produce marked with the little “u”, adding character to packaging, social content and every delivery that arrives at the door.

We carried the identity through packaging, stickers and the digital experience, so every touchpoint feels like part of the same story, from the first sip in store to the order placed on the app.

The result is a brand as fresh as its juices: bold, natural and full of personality, ready for the next chapter in Limassol and beyond.