Maison Reluxe
2022 | Maison Reluxe
Services
- Strategy
- E-shop
- Social media
- Brand identity
- Paid ads
Sector
Fashion / E-commerce
Setting the foundation
Building trust, by design
Maison Reluxe is a pre-owned luxury boutique in Paphos, home to authenticated bags, watches, jewellery and accessories from houses like Chanel, Hermès, Cartier and Rolex. Every piece is one of one. Our goal was to build a brand that earns trust at first glance and makes these rare finds feel as desirable online as they do in the boutique.
In pre-owned luxury, trust is everything. We built a new identity that feels assured and refined: a confident wordmark, a deep brown palette with touches of magenta, and a quiet, elegant tone. It speaks the language of the houses it carries, so every piece feels in the right hands.
E-shop design
Shot Like It Matters
Every piece at Maison Reluxe is one of one, so the e-shop had to work as hard as the team in store. Clean product pages, clear authentication details and close-up imagery let each bag, watch and jewel speak for itself. Buying a rare find from your phone now feels as safe as buying it in Paphos.
Paid ads
A feed with a pulse
Maison Reluxe’s clients come from across Cyprus and far beyond it. We built and ran Meta campaigns in Greek, English, Russian and German, each one written for its audience instead of translated word for word. Collectors are reached wherever they are, and greeted in their own language.
Testimonial
“Muflon gave Maison Reluxe the presence our pieces deserve: refined, trusted and unmistakably luxury. From the new identity to the e-shop and our campaigns abroad, everything feels considered, and clients now reach out already confident in who we are.”
Building trust & a luxury experience on every touchpoint
The experience carries on after checkout. We designed a folded thank-you card that travels with every order: deep brown, full bleed, with the logo, monogram and a Vivienne Westwood quote finished in magenta hot foil. It is the first thing a client touches when the box opens, and it makes a delivery feel like a visit to the boutique.
